![]() But there wasn’t much thought and purpose behind the content. A website functioned more like a brochure you put one up to stay ahead of the competition. In the same survey, 65% of respondents regard a company-branded e-mail as more credible than a generic one.īefore broadband technology became widespread in 2004, websites were used primarily for marketing and informational purposes. Having a website means you have your own domain. A2015 survey showed that 84% of consumers believe that having a website makes your business more credible than just a social media page. It gives your business an identity and is virtual proof that it exists.ĭon’t be mislead into thinking a company page in Facebook is enough to build your credibility. It legitimizes your business and improves your credibility. The Home page identifies your branded value proposition, the About Us page tells visitors all about your business and the Contact Us page informs everyone how to get in touch with you. This is where your customers, clients and associates go to find you on the Internet. What that means is they probably don’t know the benefits of having a website for their small business.Ī simple way to view a website is that it is your online business address. ![]() This statistic is confounding when you realize people spend 6 hours a day on the Internet.īased on 2014 survey results, 41% of small business owners reported they don’t think they need a website. It is hard to believe that only 46% of small businesses have a website. ![]() In this day and age where digital technology and the Internet has influenced how we live and work, it is shocking to know that very few small business owners have a website. ![]()
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